Advantages and Disadvantages of 360 Degree Feedback

 
 

360 degree feedback is a multi source assessment, where individual’s performance is assessed and feedback is recorded from a number of people that may include Managers, Subordinates, Colleagues and customers.  The assessment in the feedback takes the form of rating against certain performance dimension. When the feedback is from the subordinates to the managers, it is referred to as 180 degree feedback. Common use of 360 Degree feedback is for

Nature of 360 Degree Feedback

Definition

360 degree feedback is a multi source assessment, where individual’s performance is assessed and feedback is recorded from a number of people that may include Managers, Subordinates, Colleagues and customers.  The assessment in the feedback takes the form of rating against certain performance dimension. When the feedback is from the subordinates to the managers, it is referred to as 180 degree feedback. Common use of 360 Degree feedback is for

Learning and Development of the participants

  • Appraisal, Resourcing and Succession Planning
  • Support Pay Decisions

The methodology for the feedback is that data is obtained through the questionnaires that measure behaviors of individuals from different perspectives against list of competencies. A typical 360 degree feedback may cover the following aspects of performance

  • Shared Vision and Mission
  • Strategic Orientation
  • Leadership
  • Teamwork
  • Communication
  • Organizational Skills
  • Decisiveness
  • Drives
  • Adaptability

There is a need for actions following the process of feedback, otherwise the whole activity could lose it effectiveness, if the purpose is developmental, the actions may be left to individuals as part of their personal development plan.

Advantages and Disadvantages of 360-Degree Feedback

Advantages

  • Individuals get a broader perspective as to how they are perceived by others
  • The feedback provides a more rounded view of their performance
  • Enhanced awareness and relevance of competencies
  • Awareness for senior management too, as they will get to know their need for development
  • Feedback is perceived more valid and objective as it’s collected from varied sources.

Disadvantages

  • Frank and honest opinion may not be received
  • Stress might be put on individuals for giving feedback
  • Lack of action following feedback
  • Over reliance on technology
  • Too much bureaucracy (Official Procedure might slow the process)

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